I flew to Atlanta last weekend (and yes, was caught in the blizzard of the century) to work with two fantastic new clients who have a series of upcoming television interviews. My intention was to focus on wardrobe that day when I caught a see of the woman at Nars Counter at Bloomingdale's. Why you ask? Well, to begin her face was flawless. But what turned that see into an afternoon affair was the spicy personality, style, and absolute passion with which Rolanda Jones spoke about her craft.
1. It's all in the language.
First, she always used vivid language when talking about the Nars variety - referring to them as "palettes of colors" as she "primed" our "canvas" prior to make-up. She considered explained the importance of using a specific tool for a specific product. Observation her use of the term "tool," not brush. She described the excellent technique, not merely an application, of mascara. It was clear that she was truly a make-up artist, a talent that required training, dedication, and a passion for manufacture your clients look their very best.
2. Have a consistent style in line with your message.
If you're not customary with Nars' cosmetics line the enterprise selects ear-catching, and sometimes irreverent, product names such as Orgasm - their biggest seller - a popular blusher - and Exhibit A (a personal favorite). Rolanda's expressive language mirrored that of the enterprise she represents. She vividly describes how the color would "burst" when applied just to the apple of the check. In someone else instance, she tells me that a secondary color will be needed to tone down a "bad girl" like Nars Taj Mahal blush - a color she says is fearless, outrageous and gorgeous without missing a beat.
3. Tell a compelling story.
In expanding to her confident knowledge about the cosmetics industry, Rolanda shared her own story. A previous member of the collective aid theory in New York, she recalled how spicy it was to work with habitancy while such difficult times in their lives. The children were especially heartbreaking and after some years, her job as a collective laborer began to take its toll, so Rolanda turned to make-up artistry as a way to escape. That weekend flee morphed into a full-time occupation that took her to some of the most customary attractiveness brands in the world. Her love for the manufactures and the Nars brand, which Rolanda says are the most gorgeous shades in the industry, was palatable.
Rolanda Jones left us wanting more. Long after we'd left her make-up counter she was the topic of conversation. We told every person we met about how fantastic she was and that a trip to the Nars counter at Bloomingdale's would be a "must do" on all hereafter enterprise trips to Atlanta.
What about your brand? Do you have a compelling story to share that will leave your audience wanting to know more about your product or service? Is your language visible and does the image you portray bring your product to life in the minds of your inherent customers?
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